A Major Footwear & Apparel Brand retained Player 2 to connect with a younger audience

Our Strategy:

  • Develop influencer outreach program to build relationships with the most popular teams and influencers

Results:

  • Team Journeys. Invited leading esports teams to experience a training session at their headquarters and be outfitted with the latest products

  • Product Collaborations. Develop a co-branded product for a team’s pop-up shop

  • Influencer Seeding. Provided product for an influencer’s competition at TwitchCon