Player 2 partnered with Cynopsis and the Esports Ad Bureau to host the first-ever Upfront for esports
Hosted decision makers from brands and media agencies in an intimate setting at the Yale Club to hear presentations from esports properties including: MLG/Overwatch, Counter Logic Gaming / Madison Square Garden, ELEAGUE, Press X, and other industry leaders.
- Led outreach to esports properties interested in presenting
- Managed overall business development for the event
- Invited brands and agencies to attend