Player 2 partnered with Cynopsis and the Esports Ad Bureau to host the first-ever Upfront for esports

The Event:

Hosted decision makers from brands and media agencies in an intimate setting at the Yale Club to hear presentations from esports properties including: MLG/Overwatch, Counter Logic Gaming / Madison Square Garden, ELEAGUE, Press X, and other industry leaders.

Our Work:

  • Led outreach to esports properties interested in presenting
  • Managed overall business development for the event
  • Invited brands and agencies to attend
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