Fiesta Bowl retained Player 2 to explore partnerships with game publishers and to develop a first-of-its-kind collegiate esports event

The result:

  • Created and negotiated the first-ever collegiate esports championship associated with a major bowl organization

  • In partnership with Activision/Blizzard, the Fiesta Bowl Overwatch Collegiate Championship took place on February 17, 2017 in Tempe, Arizona in front of a sold out audience at Arizona State University