Amazon Appstore has retained Player 2 to develop a slate of new docu-series shows to drive awareness and mobile game downloads from the Amazon Appstore

The Assignment:

Develop an original docu-series which will follow the Twitch streamers IRL.  The pilot episode will feature the #1 Twitch streamer, Pokimane.  The pilot will chronicle her life as she begins to step outside of the world of gaming and start to build her brand through IRL moments, all captured in an entertaining and engaging format.

  • Serve as Executive Producers for the show
  • Identify and manage production company
  • Negotiate talent agreements and show promotion
  • Build marketing campaign for show promotion
  • Secure brand partners to fund production

The Result:

  • Negotiated the first female brand to enter esports with Winky Lux, a makeup company
  • In production on a pilot episode
  • Pilot scheduled to be distributed on Amazon Prime, Amazon Fire, and Twitch