Player 2 is an esports brand consulting and marketing firm.

We help brands solve business challenges by engaging with young consumers through their passion for esports and gaming.

 
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CAPABILITIES


For Brands

We help brands connect to young consumers through their passion for esports and gaming.

Brand Consulting

  • Esports strategy

  • Industry Insights

  • Activation planning

partnerships

  • Identification

  • Evaluation

  • Negotiation

CAPABILITIES


For Esports Properties

We also help esports teams, publishers, and event organizers grow and understand their audience to drive revenue.

MARKETING

  • Marketing Strategy

  • Campaign Development

  • Social Media

  • Content Creation

Fan data

  • Fan Identification & Segmentation

  • Look-a-like Generation

  • Data Acquisition Plan

SELECT CLIENTS


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Our work

 
SF Giants

SF Giants

Winky Lux

Winky Lux

Hot Wheels

Hot Wheels

Counter Logic Gaming / Madison Square Garden

Counter Logic Gaming / Madison Square Garden

Fiesta Bowl

Fiesta Bowl

Esports Upfront

Esports Upfront

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our TEAM

Founded by former executives from ESPN, Disney, and the U.S. Olympic Committee with experience across the sports, media, and gaming industries.

John Pierce  Partner, Managing Director  Former CMO of the Coyotes (NHL) and Managing Director, Marketing Services for the US Olympic Committee.  Teaches "The Business of Esports" at Arizona State University.  Favorite Game: Clash Royale

John Pierce
Partner, Managing Director

Former CMO of the Coyotes (NHL) and Managing Director, Marketing Services for the US Olympic Committee.

Teaches "The Business of Esports" at Arizona State University.

Favorite Game: Clash Royale

Dan Chiu  Partner, Strategy and Partnerships  Former VP of Strategy and Business Operations for ESPN Digital. Acquired digital media rights, oversaw acquisitions, and helped negotiate 15 year, $855M deal with EA Sports.  Favorite Game: Mike Tyson's Punch-Out!!

Dan Chiu
Partner, Strategy and Partnerships

Former VP of Strategy and Business Operations for ESPN Digital. Acquired digital media rights, oversaw acquisitions, and helped negotiate 15 year, $855M deal with EA Sports.

Favorite Game: Mike Tyson's Punch-Out!!

Henry Lee  Partner, Creative Director  Former Art Director at  ESPN The Magazine.  Created Tied Together, a Nike campaign to kick off the 2010 World Cup. Developed content strategies for FanDuel and Fox Sports.  Favorite Game: League of Legends

Henry Lee
Partner, Creative Director

Former Art Director at ESPN The Magazine. Created Tied Together, a Nike campaign to kick off the 2010 World Cup. Developed content strategies for FanDuel and Fox Sports.

Favorite Game: League of Legends

 
Zorine Te,  Marketing Manager  Former Senior News Editor / Managing Editor for Yahoo Esports. Established news desk and oversaw editorial team. Also previously Editor for GameSpot.  Favorite Game: Warcraft III: The Frozen Throne

Zorine Te,
Marketing Manager

Former Senior News Editor / Managing Editor for Yahoo Esports. Established news desk and oversaw editorial team. Also previously Editor for GameSpot.

Favorite Game: Warcraft III: The Frozen Throne

Stephane Duin  Marketing Coordinator  A long time player and follower of League of Legends competition, Stephane is also Player 2's resident social media expert, having managed social media for a leading caribbean resort property.  Favorite Game: League of Legends

Stephane Duin
Marketing Coordinator

A long time player and follower of League of Legends competition, Stephane is also Player 2's resident social media expert, having managed social media for a leading caribbean resort property.

Favorite Game: League of Legends

Kevin Cruz  Senior Designer  Led design projects for CLG, FanDuel, Fox Sports, and NASDAQ. Designed experience for Tankee, a new kids gaming platform.  Favorite Game: Monster Hunter: World

Kevin Cruz
Senior Designer

Led design projects for CLG, FanDuel, Fox Sports, and NASDAQ. Designed experience for Tankee, a new kids gaming platform.

Favorite Game: Monster Hunter: World