POINT OF VIEW
We don’t care if you call it a sport or not.
With forecasted 2017 revenues of $696M and growth to $1.5B expected by 2020, esports has officially arrived. We are all too busy to get hung up on nouns.
It’s all about the fans.
There are 40 million passionate esport fans and an additional 155 million casual gaming fans in the United States. But these fans aren’t just numbers, 61% are the impossible to reach 18-24 year olds, many of whom are cord-nevers. They care far more about League, CS:GO, and Overwatch than they do about the traditional sports.
The old rules of engagement don’t apply anymore.
Signage, tickets and hospitality are out. Branded content and authenticity matter.
It doesn’t have to be the Wild West.
We work collaboratively with other agencies, brands, properties, and distribution platforms. When the eSports ecosystem grows, we all win. Good game.
When the esports ecosystem grows, we all win. Good game.