Player 2 is an esports brand consulting and marketing firm.

We help brands identify partnerships through the development of innovative sponsorships, campaigns, and branded content while supporting esports teams and other properties with audience and revenue growth.

 
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CAPABILITIES


For Brands

We help brands develop esports marketing strategies and identify and evaluate partnerships opportunities.

Brand Consulting

  • Esports strategy

  • Industry Insights

  • Activation planning

partnerships

  • Identification

  • Evaluation

  • Negotiation

CAPABILITIES


For Esports Properties

We also help esports teams and publishers grow their audience and drive revenue growth.

BRAND IDENTITY

  • Brand Positioning

  • Voice, Tone, and Messaging

  • Brand Identity Systems and Guidelines

MARKETING

  • Marketing Strategy

  • Campaign Development

  • Social Media

  • Content Creation

MONETIZATION

  • Monetization Strategy

  • Sponsorship Sales

  • Media Sales
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Our work

 
  Hot Wheels

Hot Wheels

  Fiesta Bowl

Fiesta Bowl

  Counter Logic Gaming / Madison Square Garden

Counter Logic Gaming / Madison Square Garden

  Cynopsis Esports Upfront

Cynopsis Esports Upfront

  Stream Hatchet

Stream Hatchet

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our TEAM

Founded by former executives from ESPN, Disney, the U.S. Olympic Committee, and MTV with experience across the sports, media, and gaming industries.

  John Pierce  Partner, Managing Director  Former CMO of the Coyotes (NHL) and Managing Director, Marketing Services for the US Olympic Committee.  Teaches "The Business of Esports" at Arizona State University.  Favorite Game: Clash Royale

John Pierce
Partner, Managing Director

Former CMO of the Coyotes (NHL) and Managing Director, Marketing Services for the US Olympic Committee.

Teaches "The Business of Esports" at Arizona State University.

Favorite Game: Clash Royale

  Dan Chiu  Partner, Strategy and Partnerships  Former VP of Strategy and Business Operations for ESPN Digital. Acquired digital media rights, oversaw acquisitions, and helped negotiate 15 year, $855M deal with EA Sports.  Favorite Game: Mike Tyson's Punch-Out!!

Dan Chiu
Partner, Strategy and Partnerships

Former VP of Strategy and Business Operations for ESPN Digital. Acquired digital media rights, oversaw acquisitions, and helped negotiate 15 year, $855M deal with EA Sports.

Favorite Game: Mike Tyson's Punch-Out!!

  Henry Lee  Partner, Creative Director  Former Art Director at  ESPN The Magazine.  Created Tied Together, a Nike campaign to kick off the 2010 World Cup. Developed content strategies for FanDuel and Fox Sports.  Favorite Game: League of Legends

Henry Lee
Partner, Creative Director

Former Art Director at ESPN The Magazine. Created Tied Together, a Nike campaign to kick off the 2010 World Cup. Developed content strategies for FanDuel and Fox Sports.

Favorite Game: League of Legends

  Jennifer Erdman  VP, Brand Partnerships  Led youth marketing for AT&T, T-Mobile, and Verizon. Negotiate partnerships with American Idol, Dancing with the Stars, Vans Warped Tour, and Final Four.  Favorite Game: Rocket League

Jennifer Erdman
VP, Brand Partnerships

Led youth marketing for AT&T, T-Mobile, and Verizon. Negotiate partnerships with American Idol, Dancing with the Stars, Vans Warped Tour, and Final Four.

Favorite Game: Rocket League

 
  Bill Benjamin  VP, Marketing Partnerships  Led sales development for IZEA's virtual newsroom. Former Director of Business Development for Active Network.  Favorite Game: Fortnite

Bill Benjamin
VP, Marketing Partnerships

Led sales development for IZEA's virtual newsroom. Former Director of Business Development for Active Network.

Favorite Game: Fortnite

  Zorine Te,  Marketing Manager  Former Senior News Editor / Managing Editor for Yahoo Esports. Established news desk and oversaw editorial team. Also previously Editor for GameSpot.  Favorite Game: Warcraft III: The Frozen Throne

Zorine Te,
Marketing Manager

Former Senior News Editor / Managing Editor for Yahoo Esports. Established news desk and oversaw editorial team. Also previously Editor for GameSpot.

Favorite Game: Warcraft III: The Frozen Throne

  Stephane Duin  Marketing Coordinator  A long time player and follower of League of Legends competition, Stephane is also Player 2's resident social media expert, having managed social media for a leading caribbean resort property.  Favorite Game: League of Legends

Stephane Duin
Marketing Coordinator

A long time player and follower of League of Legends competition, Stephane is also Player 2's resident social media expert, having managed social media for a leading caribbean resort property.

Favorite Game: League of Legends

  Kevin Cruz  Senior Designer  Led design projects for CLG, FanDuel, Fox Sports, and NASDAQ. Designed experience for Tankee, a new kids gaming platform.  Favorite Game: Monster Hunter: World

Kevin Cruz
Senior Designer

Led design projects for CLG, FanDuel, Fox Sports, and NASDAQ. Designed experience for Tankee, a new kids gaming platform.

Favorite Game: Monster Hunter: World