Player 2 negotiated the first makeup collab between Winky Lux and Pokimane
This partnership was the first female makeup collaboration in gaming and featured Pokimane, a popular Twitch streamer, and Winky Lux, a luxury makeup brand.
“Winky Lux has always sought to collaborate with influencers who break barriers. Poki is a woman who has made her mark in the heavily male dominated gaming industry. We love her fun spirit, which aligns with our brand, and her commitment to doing what she loves.” - Natalie Mackey, CEO