Screen Shot 2016-11-04 at 4.49.42 PM.png

Player 2 Studios

is an esports-focused firm that takes a consumer-first approach to simplifying the complex esports space for both brands and properties.


We sit at the center of the ecosystem connecting brands and properties with meaningful and authentic opportunities to reach the valuable esports community.



Player 2 Studios is designed to serve as an extension of your team. Our expertise includes sponsorships and partnerships, brand development, and content creation and distribution.



  • Brand Development & Positioning
  • Go-To-Market



  • Evaluation
  • Identification
  • Ideation
  • Negotiation


  • Sponsorship & Media Sales



  • Strategy
  • Ideation
  • Short/Long Form
  • Distribution


  • Market Research
  • Measurement
  • Analysis


Founded by former ESPN executives with experience across the media and gaming industries.



Dan Chiu

Strategy, Partnerships

Dan has more than 15 years of experience helping brands like ESPN, FOX Sports, and NASDAQ develop strategies to grow its business. Dan led strategy and business operations for ESPN Digital and oversaw Insider, e-commerce, and negotiation of digital rights with the leagues. Dan also negotiated ESPN’s 15 year, $855M deal with EA Sports.


John Pierce

Marketing, Sponsorships

John has 25 years of experience building major consumer brands at the Walt Disney Company, the U.S. Olympic Committee and with MLB and NHL teams. He created the digital network and conducted major rebranding projects for both the Marlins (MLB) and Coyotes (NHL) teams.


Eryn McVerry

Strategy, Partnerships

Eryn has managed global accounts at leading agencies such as TBWA\Chiat\Day, Ogilvy, & Momentum. She has led brand campaigns and partnerships for Verizon, Gillette, Budweiser, U.S. Army, NASCAR, and Sport Chek, and executed campaigns across properties such as the NFL, NBA, The Grammy’s, FIFA World Cup, and the Olympics.


Jennifer Erdman

Sponsorships, Media Sales

Jennifer has 15+ years of experience building brands at Verizon Wireless, AT&T and MTV networks. She has in-depth experience in youth marketing, specifically with Generation Z and Millennials.


Bill Benjamin

Sponsorships, Media Sales

Bill brings 15+ years of media sales and content monetization experience, specializing in sponsorship negotiation and asset aggregation. Bill also counts influencer marketing as an area of focus and embraces the power of social influencer communities as a driver of modern media marketing, especially in the entertainment and gaming verticals.



Jordon Wells

Jordon has 20 years of experience in media, marketing, and sponsorships working with Fortune 500 clients. Jordon is an expert multimedia sales strategist for ESPN and leads eSports sponsorship and marketing for ESPN. Her clients include Apple, Beats, Activision/Blizzard, and EA Sports.


Shane Maidy

Shane Maidy is a Sales, Digital Media Executive with over 15 years experience in developing solutions based programs for partners. Broad connections within the digital, entertainment and media verticals among established market leaders as well as early phase start-ups.



Point of View


We don’t care if you call it a sport or not.

With forecasted 2017 revenues of $696M and growth to $1.5B expected by 2020, esports has officially arrived. We are all too busy to get hung up on nouns.


It’s all about the fans.

There are 40 million passionate esport fans and an additional 155 million casual gaming fans in the United States. But these fans aren’t just numbers, 61% are the impossible to reach 18-24 year olds, many of whom are cord-nevers. They care far more about League, CS:GO, and Overwatch than they do about the traditional sports.  


The old rules of engagement don’t apply anymore.

Signage, tickets and hospitality are out. Branded content and authenticity matter.


It doesn’t have to be the Wild West.

We work collaboratively with other agencies, brands, properties, and distribution platforms. When the eSports ecosystem grows, we all win. Good game.

When the esports ecosystem grows, we all win. Good game.


Contact Us