About Us

Drawing on extensive experience in developing strategies for some of the world's most recognizable brands, including Disney, ESPN, and the US Olympic Committee, Dan Chiu, Henry Lee, and John Pierce joined forces in 2016 to establish Player 2. 

Since then, the team has successfully elevated the presence of a diverse range of clients, including Barclays, Sanrio, Moonbug, Rally Cry, PUBG, TalkSpace, and nonprofit organizations such as the Breast Cancer Research Foundation, (RED) and Make-A-Wish America.

At Player 2, we pride ourselves on our ability to act as a guide, much like a seasoned gamer assists a new player by leveling them up in a game. We use our expertise and network to help our clients reach new heights, through game-winning strategies that drive results. Whether you're a brand, IP holder, game developer, nonprofit, or more, we have the know-how to power-level your presence and help you achieve your business goals.

Our Values

We are devoted to doing great work with good people to deliver exceptional results for our clients.

  • Dedication to a creative, open-minded approach is essential in a space that is constantly evolving and reinventing itself.

  • Everyone benefits from being true to who they are whether it’s a brand or individual even when experimenting or hopping on the latest trend. Whatever we do it has to make sense.

  • Build collaborative partnerships in a way that not only feels good but contributes to the success of everyone.

  • Earn trust by intentionally and meticulously considering diverse perspectives in all matters, especially the details.

  • Don’t shy away from the silly, adventurous, or edgy — even work should be fun! When you love what you do, it shouldn’t feel like “work” anymore.