WITH GAME-WINNING STRATEGIES
Our Services
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We facilitate and manage integrations for brands into existing Roblox experiences, creating engaging activations that resonate.
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We manage licensing deals and secure in-game product placements and event sponsorships, driving immersive brand experiences across virtual platforms.
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We facilitate high-impact partnerships and co-branded opportunities that deliver mutual value for brands, influencers, and developers.
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We create authentic influencer collaborations and build engaged online communities that foster brand advocacy and deep audience connections.
Behind every great victory…
…is an ironclad plan.
Let us help you build and develop the winning strategy to ensure your brand’s success.
Form lasting alliances
Licensing and business development creates unique opportunities to favorably position your brand through exciting and memorable partnerships.
Harness the POWER OF Gaming
Join countless brands on the quest to tap into one of the largest audiences on the planet through in-game activations, live events, and cutting-edge marketing campaigns.
Roblox isn't just a game; it's a global phenomenon that continues to redefine the way we play, create, and connect.
This year’s Roblox Developer Conference (RDC) was incredibly insightful and for brands looking to leverage the platform's massive growth there is much to keep an eye on. With 79.5 million daily active users and a focus on enhancing community and commerce features, Roblox is a vital channel for brand engagement.
Player 2’s objective was to raise funds for The Humane Society of the United States during their August 2024 event.
Ever wonder what the perfect intersection of gaming, live entertainment, and virtual reality could look like? Combine those, then add a splash of Japanese anime culture, and you’ve probably found yourself at the doorstep of the incredible new frontier of VTubing.
“Animation is not a genre – it’s a medium.” - Guillermo del Toro
In much the same way, anime is not merely Japanese animation, but a medium and a lifestyle unto itself. Today, anime and video games, both heavily influenced by Japanese culture, are taking the world by storm. But it's not just that they're both popular – they're becoming increasingly intertwined, creating a powerful force in global entertainment.
Navigating the intricacies of licensing agreements, ever-evolving market trends, and complex legal considerations can be a daunting task, even for seasoned developers. This is where a trusted video game licensing expert becomes your indispensable partner, guiding you confidently through this exciting journey.
This on-demand video webinar provides game developers with everything they need to know before diving into IP licensing.
Roblox makes it possible for developers to create content and experiences while providing incentives and minimizing upfront costs. During December 2022, over 3.8 million asset creators and experience developers earned Robux.
We answer should charities be on Roblox? Roblox has become a global phenomenon with 70.2 million daily and over 216 million monthly active users.
Though the term "metaverse" has faded from the headlines, the essence of what it represents continues to thrive within game platforms.
Our team at Player 2 has compiled 101 standout examples of partnerships and licensing ventures between game-related brands and a diverse range of industries. This guide is an extensive look at how these collaborations have reshaped and enriched the gaming landscape in 2023.
Player 2’s objective was to improve upon Make-A-Wish’s previous fundraising efforts within the gaming industry through two gaming-creator-focused campaigns in Q2 2023 and Q4 2023.
P2's experts weigh in on their 2024 gaming industry predictions, from Roblox wins to an AI Revolution!
IP licensing offers more than a solution: bringing outstanding IPs into your games is a solid strategy to invigorate the existing player base, and to invite new players to join in while giving seasoned players something new and exciting to look forward to.
At Player 2, we've always believed in the incredible potential of gaming to bring people together, foster community, and make a positive impact on the world. Our mission has always been to leverage our expertise to help our clients succeed in gaming. Today, we're excited to share our latest milestone – one that exemplifies the potent synergy between gamers and charity.
Season’s greetings!
As the new year approaches, I wanted to take a moment to reflect on all that Player 2 achieved and the ways we evolved in 2023– from our incredible Intellectual Property (IP) licensing projects to our brand activations within the expansive Roblox metaverse. Much like the gaming industry itself, we’ve found ourselves constantly learning, growing and adapting– more so in 2023, perhaps, than ever before.
In honor of Blippi’s favorite holiday, Halloween, Blippi’s Playground is launching a special spooky-season themed playground featuring special guests and allowing players to go trick-or-treating around Blippi’s neighborhood, dress up in costume, explore the haunted house, and go hunting for Jack-o’-lanterns in the spooky maze.
Limitless Studios, the creative powerhouse behind the beloved educational Nigeria-based video series OmoBerry, is thrilled to announce an exciting new partnership with Player 2, a leading licensing and marketing agency specializing in reaching younger consumers through games.
The community-driven success of EVO, the hottest summer title release, and more stories from gaming