Arc Announces Player 2 as Agency of Record to Bring Their Luxury Electric Motorcycles to Video Games
Arc and Player 2 team up to accelerate growth and bring the next generation of transportation to tech-minded consumers through gaming.
New York, NY: British electric motorcycle manufacturer Arc today announced Player 2 as their agency of record, combining Player 2’s industry-leading licensing expertise with Arc’s electric automotive technology and innovation.
Over 50% of the world plays video games, and brands like Arc recognize the need to engage the next generation of consumers. The global games industry offers a multitude of opportunities for brands to innovate through interactive digital worlds. While Arc (best known for their Halo product, the Arc Vector Electric Motorcycle) builds a sustainable future for luxury transportation, Player 2 will lead an innovative licensing program to connect with gamers through endemic brands, events, and influencers.
“This moment represents a unique opportunity for gaming industry partners to join forces with Arc, a leader in sustainable luxury transportation,” says Michelle Perez Barruos, SVP of Business Development at Player 2. “We are confident that our partnership with Arc will generate exciting new opportunities that also create memorable and engaging experiences for gamers.”
"We're excited to be partnering with Player 2 to bring the Arc Vector motorcycle to video games. This is a fantastic opportunity to reach a new audience and showcase our vehicle in a unique and engaging way." says Arc Founder & CEO Mark Truman.
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About Player 2
Player 2 is a modern and innovative agency that helps solve unique business needs for brands, nonprofits, and other agencies within gaming (Web3 included), esports, and the creator economy. Client offerings include strategic consulting and execution in communications & marketing, business development, and epic collaborations. Keep up to date with Player 2 news at website and LinkedIn.
About Arc
Arc is a team of groundbreaking British designers and engineers pioneering electric machines. Arc is on a mission to explore Earth in a state-of-the-art style, combined with a promise to try to protect it. We love journeys and experiences, some of us like traveling quickly, some are more methodical and technical. But we hold one thing in common - attitude. To unselfishly do the best that can be done with the technology and materials around us.
Say Hello / Come Follow at Arc Website on Instagram & Twitter: @arcvehicle and Linkedin Hashtags: #Arc #Vector #ADifferentRoad
