Sanrio x Player 2
NEW YORK, USA; LONDON, UK; MILAN, ITALY – 07/10/2021 -- Gaming and esports marketing agency Player 2 and Japanese company Sanrio have announced a partnership that will see the two collaborating to grow gaming-related licensing partnerships for lifestyle brands Hello Kitty, Hello Kitty and Friends, Gudetama, and Aggretsuko across the EMEA, India, and Oceania regions. Player 2’s work will also include global gaming-related partnerships for Sanrio’s iconic British brand Mr. Men Little Miss.
Player 2 will lead the efforts to develop specific in-game collaboration programs that bring awareness of the Sanrio characters to young consumers, while expanding its gaming-related product offerings across in-game activations, peripherals, merchandise collaborations, and esports.
“We are thrilled to have the opportunity to further introduce Hello Kitty and Friends along with the Mr. Men Little Miss characters to gaming audiences,” said John Pierce, Managing Partner, Player 2. “We look forward to collaborating with the Sanrio team to create intriguing and relevant gaming-related partnerships.”
“Sanrio has been creating smiles for over 50 years,” said Silvia Figini, Chief Operating Officer, Sanrio – EMEA, India and Oceania, Mr Men - Worldwide. “We're excited to partner with Player 2 to bring the values, optimism, and smiles of our iconic characters to gaming enthusiasts everywhere.”
About Player 2
Player 2 is a modern agency focused exclusively on solving business challenges for brands in the gaming and esports industries. We combine strong brand-side experience with insider gaming and esports expertise. Player 2 helps brands around the world reach younger consumers through their passion for gaming and esports. Focused entirely on the gaming industry, Player 2 specializes in strategy development, insights, business plan development, partner identification and negotiation, and activation planning and execution. For more information on Player 2 visit www.player2.gg
About Sanrio
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, LittleTwinStars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, Kerokerokeroppi and the British icons Mr. Men Little Miss.
Sanrio was founded on the small gift, big smile philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry and includes the operation of a number of theme parks. Sanrio boasts an extensive product lineup of around 50,000 products, which are available in over 130 countries and regions around the world. To learn more about Sanrio, please visit www.sanrio.eu and follow us on Facebook, Instagram and Twitter
About Mr. Men Little Miss
With a cast of over 90 characters the Mr. Men and Little Miss have brought fun and laughter to generations of families for over 50 years. Currently lifetime sales total count over 250 million books.
Founded by the late Roger Hargreaves the series was created in 1971 starting with Mr. Tickle.
When Roger Hargreaves died in 1988, aged 53, his son, Adam Hargreaves continued the business writing and drawing the Mr. Men Little Miss books.
Mr. Men Little Miss is the number one selling children’s book in France and the 2nd Pre-School brand in UK market by volume for 3 years.
Mr. Men Little Miss books are published in 17 languages worldwide and distributed in more than 28 countries.
Press contact
For Player 2:
Zorine Te
For Sanrio:
Giovanni Regina
