Case Study: TRUFF

Case Study
Written By Jordanne Laurito

TRUFF

Established in 2017, TRUFF is the fastest growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer.

OBJECTIVE

  • Increase brand visibility and engagement among gaming enthusiasts.

  • Foster deeper engagement with potential customers through innovative marketing strategies.

Truff

  • Collaborate with popular Twitch streamers to feature TRUFF products in live streams and taste tests, leveraging their audience reach and influence. 

  • Develop a program to encourage deeper engagement with recipients of TRUFF products, such as interactive challenges or user-generated content campaigns.

RESULT

  • Streamer features included a 2-hour long taste test on Twitch.

  • Generated interest among recipients of TRUFF products, leading to requests for additional products and deeper engagement opportunities.

Jordanne Laurito
Previous

Street Fighter V x BCRF
Next

Case Study: Aim Lab