Case Study: TRUFF

Case Study
Written By Guest User

TRUFF

Established in 2017, TRUFF is the fastest growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer.

OBJECTIVE

Enhance brand visibility and engagement among gaming enthusiasts while fostering deeper connections with potential customers through innovative marketing strategies.

Strategy

Partner with popular Twitch streamers to showcase TRUFF products during live streams and taste tests, leveraging their audience reach and influence. Implement a program to promote deeper engagement with TRUFF product recipients through interactive challenges and user-generated content campaigns.

RESULT

Successfully executed a 2-hour live taste test on Twitch featuring TRUFF products. This generated significant interest among recipients, resulting in requests for additional products and increased opportunities for deeper engagement.

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