CASE STUDY: SUMMER OF WISHES + CREATE JOY 2023

Case Study

Jan 23

Make-A-Wish

Since its founding in 1980, Make-A-Wish® has granted more than 360,000 wishes in the U.S. and its territories. A wish provides much-needed relief from the trauma caused by a critical illness, through a rejuvenating experience that can give a child a better chance of surviving and thriving. Research shows that children who have wishes granted can build the physical and emotional strength they need to fight a critical illness. A wish replaces fear with confidence, sadness with joy, and anxiety with hope.

OBJECTIVE

Improve upon Make-A-Wish’s previous fundraising efforts within the gaming industry through two gaming-creator-focused campaigns in Q2 2023 and Q4 2024.

SOLUTION

Identify gaming influencers to collaborate with Make-A-Wish for their upcoming fundraising events.

RESULTS

Summer of Wishes

May - August 2023
Raised $180,413

Create Joy

November 2023 - January 2024
Raised $163,078

Special Events

case studycharitymarketingcontent creators

Alyssa Sweetman

Alyssa Sweetman is the Director of Strategy at Player 2. And an experienced marketing executive with subject matter expertise in community development and management; creator strategy with an emphasis on historically marginalized identities; influencer marketing strategy and execution; and social impact (nonprofit, DEIB, & CSR). She also founded Influencing Good, a social impact resource for nonprofits, marketers, and influencers alike. Her work at Twitch and within the gaming industry focused on charities, creator fundraising, mental health advocacy, and diversity has earned her a place in Games Forbes 30 Under 30 List.