CASE STUDY: CREATE JOY 2023 + WORLD WISH DAY 2024

#WishUponARealm in-game group photo - an event organized by Vtubers on Twitch for Make-A-Wish

CLIENT

A wish begins with hope.

And hope begins with you.

Make-A-Wish

Since its founding in 1980, Make-A-Wish® has granted more than 360,000 wishes in the U.S. and its territories. A wish provides much-needed relief from the trauma caused by a critical illness, through a rejuvenating experience that can give a child a better chance of surviving and thriving. Research shows that children who have wishes granted can build the physical and emotional strength they need to fight a critical illness. A wish replaces fear with confidence, sadness with joy, and anxiety with hope.

OBJECTIVE

Improve upon Make-A-Wish’s previous fundraising efforts within the gaming industry through two gaming-creator-focused campaigns in Q4 2022 and Q2 2023.

SOLUTION

Player 2’s strategy focused on

1. Revitalizing Make-A-Wish’s Discord server and creator communications assets

2. Developing a brand new campaign for Q4 2022: Create Joy

3. Expanding Make-A-Wish’s annual World Wish Day® campaign to include gaming-creators

RESULTS

Create Joy

• November 25, 2022 - January 6, 2023

• Raised $33,511

World Wish Day Virtual Celebration

• April 16 - 30, 2023

• Raised $192,313

Special Events

• #WishUponARealm

• Saving Music Live

• Pokethon

• Backyard Breaks

Thank you to our creator community for supporting us through our #StreamForWishes event this #WorldWishDay! Together, you raised over $126,000 for wish kids! 🤩 We couldn’t achieve our mission without our amazing community - thank you! pic.twitter.com/flGSm9XFAb

— Make-A-Wish America (@MakeAWish) May 13, 2023