Player 2 Gaming Agency Partners with MOLANG Worldwide
New Partnership to Bring Kindness into Gaming and Digital Entertainment
(New York City, NY, April 24, 2024) Player 2, a modern agency specialising in gaming, esports and digital entertainment, is thrilled to announce their new partnership with Molang, Millimages’ global icon, aka The Ambassador of Kindness.
The collaboration will combine Player 2’s broad expertise in gaming with Molang’s international charm and notoriety to establish exceptional relationships and extend the brand across digital platforms for modern games worldwide. The company will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience.
Alexandra Algard-Mikanowski, Licensing and Merchandising Director at Millimages, said: “The great team at Player 2 not only have the experience and connections to develop really interesting Molang products in the world of gaming and digital entertainment, they also advocate the brand’s core values. We are excited to see how they will integrate kindness, empathy and friendship into projects, especially as video games and digital experiences are so influential – and we always strive for Molang to have a positive influence on its fans of all ages everywhere.”
“Our work together will open up new doors for a global audience that’s ready to dive deeper with Molang,” says Michelle Perez Barruos, SVP of Partnerships at Player 2. “We’ve identified a definite overlap in the wide and diverse audiences that could enjoy video games and Molang in tandem. We can’t wait to help elevate this adorable character to even greater heights.”
Molang, aka The Ambassador of Kindness, is an international TV, social media, licensing, and merchandising phenomena. The brand has had huge exposure and engagement worldwide with 712 million views on YouTube Kids and 18M on the adult YouTube channel. In 2023 alone, Molang gained 821K Tik Tok subscribers and 335K on Instagram. As it has evolved into a pop culture icon, Molang’s versatility has been drawing large Gen-Z and millennial audiences on YouTube and social media platforms with its parodies and its good-humoured take on modern life.
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About Molang
Kind and affectionate MOLANG has a unique, instantly recognizable style. Molang is all about empathy, softness, tenderness, and joy. MOLANG has no nationality, is ageless and gender nonbinary. MOLANG cares for everyone and everything. Everybody loves MOLANG. MOLANG loves everybody.
MOLANG started life in 2010 as a doodle by Hye Ji Yoon, a Korean illustrator, and quickly grew into a digital sensation in its country. Having acquired global rights in 2015, Millimages developed MOLANG with French author Marie-Caroline Villand. She created the character, its values and its universe, through a preschool TV series of 6 seasons, over 300 episodes and sold in 190 countries. Today, MOLANG gathers 28 billion views on GIPHY and over 7 million social media followers. It has now evolved into a lifestyle brand with a successful consumer products programme, supported by 18 international licensing agents.
About Player 2
Player 2 is a modern and innovative agency that helps solve unique business needs for brands, developers, nonprofits, and other agencies within gaming, esports, and digital entertainment. Client offerings include strategic consulting and execution in communications & marketing, business development, and epic collaborations.
About Millimages
Based in Paris since 1991, Millimages is a major independent animation production company. The visionary studio develops, produces, and licenses high-quality cross-media content, with a catalogue of over 75 IPs. Composed of seven internal business units and a branch in Shenzhen, China, Millimages is a key player in the animation landscape, generating 10M+ views worldwide every day, with global hits such as Molang, Louie, and 64 Zoo Lane.
Contacts:
Jordanne Laurito
Player 2
jordanne@player2.gg
Lisa Hryniewicz
Koko Media
Lisa@koko-media.com
