Roblox isn't just a game; it's a global phenomenon that continues to redefine the way we play, create, and connect.

This on-demand video webinar provides game developers with everything they need to know before diving into IP licensing.

Our team at Player 2 has compiled 101 standout examples of partnerships and licensing ventures between game-related brands and a diverse range of industries. This guide is an extensive look at how these collaborations have reshaped and enriched the gaming landscape in 2023.

IP licensing offers more than a solution: bringing outstanding IPs into your games is a solid strategy to invigorate the existing player base, and to invite new players to join in while giving seasoned players something new and exciting to look forward to.

Limitless Studios, the creative powerhouse behind the beloved educational Nigeria-based video series OmoBerry, is thrilled to announce an exciting new partnership with Player 2, a leading licensing and marketing agency specializing in reaching younger consumers through games.

How and why developers can level up their game's success through strategic licensing.

A four-week activation within the Fall Guys Season 4 Fame Pass. Hello Kitty was the first Fame Pass star, with the Hello Kitty Costume unlocking immediately upon pass purchase. A second Hello Kitty-inspired “Cutest Friend Costume” was available for all “Fall Guys” players to unlock.