CASE STUDY: STREAMERS TO THE RESCUE 2024

Case Study
Written By Alyssa Sweetman

The Humane Society of the United States

The Humane Society of the United States fights all forms of animal cruelty to achieve the vision behind our name: A humane society—for all animals. We take on the biggest transformational fights to stop large-scale cruelties, such as puppy mills, factory farms, the fur trade, trophy hunting, animal cosmetics testing and other cruel industries. We and our affiliates rescue and care for thousands of animals every year through our Animal Rescue Team’s work and other hands-on animal care services.

OBJECTIVE

Raise funds for The Humane Society of the United States during their August “Streamers to the Rescue” campaign

SOLUTION

Identify Twitch streamers to collaborate with The Humane Society of the United States for their upcoming fundraising events.

RESULTS

  • $32,860 Raised

  • 58 Twitch streamers secured

  • Indie Game Collaborations

    • Ongoing fundraising collaboration

    • Crowd Control integration

    • 1,770 hours watched

Alyssa Sweetman

Alyssa Sweetman is the Director of Strategy at Player 2. And an experienced marketing executive with subject matter expertise in community development and management; creator strategy with an emphasis on historically marginalized identities; influencer marketing strategy and execution; and social impact (nonprofit, DEIB, & CSR). She also founded Influencing Good, a social impact resource for nonprofits, marketers, and influencers alike. Her work at Twitch and within the gaming industry focused on charities, creator fundraising, mental health advocacy, and diversity has earned her a place in Games Forbes 30 Under 30 List.

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