The Power of Short Form Video Content for Indie Game Developers
In today's crowded digital marketplace, indie game developers face a formidable challenge: standing out amidst a sea of competition. With platforms like Steam seeing an average of hundreds of new games released each week, breaking through the noise and capturing the attention of potential players has become more challenging than ever before. Youcan find your target audience and effectively promote your games using the power of short form video content.
Keep it Short
When creating short form video content keep videos to a maximum 59-second time limit. This ensures you can cross post the same video to Instagram Reels, TikTok, and YouTube Shorts – saving you time.
Keep it Simple & Authentic
The importance of keeping it simple cannot be overstated. While polished trailers and gameplay videos certainly have their place, not every piece of content needs to be a meticulously edited masterpiece. Sometimes, authenticity and direct communication can be just as effective, if not more so. For example by simply talking over some of your game's B-roll footage, you have the opportunity to connect with your audience on a personal level, offering insights, behind-the-scenes glimpses, and genuine excitement about your project. This approach not only humanizes you and your project but also allows for a more organic and engaging interaction with your audience.
So don't underestimate the impact of keeping it simple—often, it's the raw and unfiltered moments that resonate most with players.
Lean into Trends
Indie game (especially solo or small) developers have a unique opportunity to leverage trending formats and ideas to their advantage. Lean into popular trends such as "a day in the life" style aesthetic vlogs, stitching viral videos (e.g. say the weird thing), creating daily video series like "this is day x posting until my game goes viral" (e.g. ex one), “if you like X then you should check out Y” or “how it started vs how it’s going”. These trends not only provide a glimpse into the creative process behind game development but also offer a chance to connect with audiences in a more intimate and relatable way. Just remember to only use music and assets you have the rights to when posting content as a business.
Repost & Crosspost
Don’t forget to repost non-time-bound content to your feeds after some time has passed. By resharing previous content, you increase the chances of your game being seen (you never know when it might get picked up by the algorithm). And since you already have all of this great content, cross-post these videos to other platforms such as threads, Twitter, and Tumblr.
If you're an indie developer feeling overwhelmed or unsure where to start, don't hesitate to reach out to our team. Whether you need support with brainstorming, video creation, or marketing strategies, Player 2 is here to help you succeed.
