THE ULTIMATE GUIDE FOR GAME DEVELOPERS: THE POWER OF IP LICENSING FOR VIDEO GAMES

In 2023, the global games market will generate revenues of $187.7 billion—a +2.6% year-on-year growth, despite challenging macroeconomic factors. The need for post-pandemic economic stabilization has been felt throughout every corner of the industry- from mobile games to esports organizations. User acquisition and retention are persistent challenges for game developers. Continued success relies on a game's ability to provide a diverse entertainment experience that players can come back to, time and time again. IP licensing offers more than a solution: bringing outstanding IPs into your games is a solid strategy to invigorate the existing player base, and to invite new players to join in while giving seasoned players something new and exciting to look forward to.

In this guide, we cover what to consider when licensing an IP into video games and how to profit from integrating IP into your game today. Want to learn more about the potential of IP licensing for your titles?

Related Articles:

• 6 GAME TYPES TO LICENSE YOUR IP INTO

• 6 ADVANTAGES OF LICENSING YOUR BRAND TO A GAME PUBLISHER

• HOW TO CREATE A WINNING LICENSING PROGRAM

• HOW TO LICENSE YOUR FAVORITE BRANDS INTO YOUR GAME

• THE IMPORTANCE OF LICENSING IN THE VIDEO GAME INDUSTRY

• GAMING'S BIGGEST BRAND ACTIVATIONS OF 2023

DOWNLOAD YOUR FREE COPY OF OUR GUIDE FOR GAME DEVELOPERS

Player 2 uses the information you provide to us to contact you about our relevant content and services. You can unsubscribe from these communications at any time.