Case Study: Hot Wheels

Case Study
Written By Jordanne Laurito

Hot Wheels

For 50 years, Hot Wheels has inspired generations of kids to challenge the limits of their imaginations, becoming the #1 selling toy in the world.

OBJECTIVE

Extend consumer interest in the Hot Wheels brand by leveraging gaming and/or esports to reach new audiences and engage existing fans.

Solution

  • Partner with Super League Gaming to organize and execute the Thunder Road Tournament, leveraging the popularity of Minecraft to reach gaming enthusiasts.

  • Design the tournament format and gameplay mechanics to incorporate Hot Wheels elements and themes.

RESULT

  • Extended consumer interest in the Hot Wheels brand through the Thunder Road Tournament partnership with Super League Gaming.

  • Reached a new audience of Minecraft fans and engaged existing Hot Wheels enthusiasts through the tournament

  • Generated positive feedback and excitement among participants and spectators, strengthening brand loyalty.

Jordanne Laurito
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