Case Study: Barclays

Case Study
Written By Jordanne Laurito

BARCLAYS

Barclays is a British universal bank. They support consumers and small businesses through their retail banking services, and larger businesses and institutions through their corporate and investment banking services.

OBJECTIVE

Develop a strategy for how Barclays/Barclays card can best utilize gaming and/or esports to achieve its growth objectives in the United States, Germany, and the United Kingdom.  

SOLUTION

Player 2 partnered with top gaming companies worldwide, facilitating transactions and offering tailored financial solutions for gamers in collaboration with Barclays UK.

Result

  • Hosted the Barclays Game Frenzy event, engaging with fans and demonstrating commitment to the gaming community.

  • Established partnerships with top gaming companies, boosting Barclays' presence in gaming.

  • Increased transactions and engagement on gaming platforms, improving revenue opportunities.

Jordanne Laurito
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