Case Study: PLAYERUNKNOWN’S BATTLEGROUNDS
PlayerUnknown’s Battlegrounds
PUBG (PlayerUnknown's Battlegrounds) is the original battle royale game.
With over 100M+ daily active users, launched their newest mobile game, New State, in late 2021.
OBJECTIVE
Bring new, exciting IPs to PUBG development teams to create in-game events, features and cosmetics that players can enjoy.
SOLUTION
Find developers to partner for in-game collaborations or in-game events; establish global partnerships; identify real-world merchandise opportunities.
RESULTS
New State launched in November 2021, achieving over 45 million downloads worldwide.
Player 2 delivered in–game partnerships with Ubisoft’s Assassin's Creed, automaker McLaren, basketball player Jeremy Lin, and popular social deduction game Among Us.
