Player 2 Welcomes Michelle Perez Barruos as Senior Vice President, Partnerships
New York, NY– 30 November 2022 – Gaming and esports agency Player 2 announced today that Michelle Perez Barruos will be joining Player 2 as Senior Vice President, Partnerships, effective 28 November 2022. She is based in Madrid, Spain and will lead Player 2’s global business development and partnerships team while expanding Player 2’s footprint in Europe.
Perez Barruos will be joining the company from Fancurve, where she was VP of Fashion & Lifestyle Partnerships. Recognized as one of the “40 under 40 Influentials'' by License Global Magazine, Perez Barruos brings 15+ years of experience as a manager, entrepreneur and consultant, including a career-long record of building innovative alliances and creating new business opportunities for fast-paced global organizations. While at Gameloft, she was responsible for many collaborations such as Minion Rush, Disney Magic Kingdoms, Lego Legacy Unboxed, Ice Age, and My Little Pony.
“This is an exciting time to be joining Player 2. Video games and esports dominate the entertainment market as they keep growing in revenue and engaged audiences,” says Perez Barruos. “This, combined with the endless opportunities that Web3 is starting to offer, puts Player 2 in a solid position as the go-to partner to help brands build meaningful and authentic alliances in the video games ecosystem.”
“I have been following Michelle’s work for some time and am thrilled to have her join Player 2. Our current and future clients will benefit greatly from her expertise and leadership,” said John Pierce, Partner and Managing Director at Player 2.
Learn more on Michelle’s LinkedIn
# # #
About Player 2
Player 2 is a modern and innovative agency that helps solve unique business needs for brands, nonprofits, and other agencies within gaming (web3 included), esports, and the creator economy. Client offerings include strategic consulting and execution in communications & marketing, business development, and epic collaborations.
