CASE STUDY: PAINT GAMING PINK!

🎀 Announcement 🎀

VShojo is partnering with @BCRFcure all throughout October for Paint Gaming Pink charity!!

Grab our official Paint Gaming Pink shirt from:https://t.co/xDb5csZMM1

Or donate directly to:https://t.co/vQtYhJZdUW pic.twitter.com/1IgwV57NUb

— VShojo (@VShojo) October 14, 2022

BCRF

BCRF was founded in 1993 by Evelyn H. Lauder with a unique approach to philanthropy: empower the best researchers with the financial freedom and flexibility to go where science, technology, and data lead them, across institutions, across disciplines, and across the globe.

OBJECTIVE

To raise funds for BCRF’s research initiatives through a multi-faceted, evergreen campaign in gaming.

Solution

In 2022, the Breast Cancer Research Foundation launched its first annual gaming program and third gaming initiative with P2.

Breast Cancer Awareness Month may be coming to a close, but our giveaway isn't! The next 97 streamers (exactly) who raise at least $500 for @BCRFcure will win a @BlueMicrophones Pink Dawn Yeti microphone!https://t.co/rPDDuyqjHP

Paint gaming pink until the end of the year! pic.twitter.com/kH6nDb5jsc

— Streamlabs (@streamlabs) October 31, 2022

This year, our gaming program evolved into an evergreen initiative and call to action for all members of the gaming community-- including creators, esports organizations and game developers.

We called it: “Paint Gaming Pink!”

PARTICIPANTS

• VShojo

• DarkZero

• Panda Global/Adorama

• Luminosity Gaming

• Logitech/Streamlabs

• HyperX

RESULTS

• Since working with Player 2, BCRF has raised $450,000+ solely through strategic partnerships and organic influencer marketing.

• Collaborations and influencer marketing initiatives have raised awareness about breast cancer research and BCRF's mission among gaming audiences.

• Nearly 15M Twitter impressions