How Non-Gaming Brands Win in Gaming and Esports

InsightsFree Resource
Written By Alyssa Sweetman

The last twenty years have seen video games and gamers go from “socially awkward” stereotypes to mainstream cultural trendsetters-- and with over 3.2 billion gamers worldwide, it isn’t hard to see why. 

Due to the pandemic, the video games industry saw incredible double digit growth in 2020 and 2021. But even before the pandemic, the video game industry was an exponentially growing market. Now as many countries lift lockdown restrictions, NewZoo called 2022 a “corrective year” for the global games market, which generated $184.4 in 2022 (-4.3% from 2021). 

Looking ahead to the projected $211.2 billion revenue forecasted by 2025 for the global games market, how should you plan to expand into this massive consumer base in the market?

 

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Alyssa Sweetman

Alyssa Sweetman is the Director of Strategy at Player 2. And an experienced marketing executive with subject matter expertise in community development and management; creator strategy with an emphasis on historically marginalized identities; influencer marketing strategy and execution; and social impact (nonprofit, DEIB, & CSR). She also founded Influencing Good, a social impact resource for nonprofits, marketers, and influencers alike. Her work at Twitch and within the gaming industry focused on charities, creator fundraising, mental health advocacy, and diversity has earned her a place in Games Forbes 30 Under 30 List.

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