Rally Cry x NACL

LCS Academy and Proving Grounds were systems in which young, talented League of Legends players could cultivate their skills in a competitive environment, with the ultimate goal of being scouted or promoted into the League Championship Series (LCS): the top level of professional League of Legends in the United States and Canada, which is comprised of ten franchised teams.

In Fall 2022, Riot Games announced they were seeking a tournament operator and platform on which to host their re-vamped North American Challengers League (NACL), a competitive League of Legends system which would replace LCS Academy and Proving Grounds.

At Player 2, we represent Rally Cry, a full-scale tournament operations platform that is leading the way in modern esports with the goal of making competitive gaming accessible for any player at any level. In our work with Rally Cry, we:

  • Help develop their branded gaming leagues

  • Conduct outreach to major youth and amateur organizations to promote the adoption of the Rally Cry platform for major gaming leagues (e.g. Learfield IMG LevelNext Collegiate Esports)

Knowing our client was more than equipped to respond to the RFP from Riot Games, we set out to research and identify specific opportunities wherein Rally Cry could best support this new league. Once we compiled and interpreted data around the history, needs and challenges of the NACL, we provided key recommendations for Rally Cry’s success.

Today, we are pleased to share that Riot Games has selected Rally Cry to power the upcoming North American Challengers League (NACL). Together, Rally Cry and Riot Games can now build out a healthy, well-equipped system in which the next generation of esports professionals can develop their competitive skills and flourish.

To learn more about how Player 2 supports brands in gaming, visit Our Work page, and be sure to follow our LinkedIn and Twitter accounts.

Coverage

Previous
Previous

5 ADVANTAGES OF LICENSING BRANDS INTO YOUR GAME 

Next
Next

How Non-Gaming Brands Win in Gaming and Esports