5 ADVANTAGES OF LICENSING BRANDS INTO YOUR GAME
Pro-tips from Michelle Perez-Barruos, Player 2’s SVP of Partnerships, on why your game should consider collaborating with brands to bring exciting new content to your game through licensing.
Increased recognition and visibility
Licensing a well-known brand can bring increased recognition and visibility to a game, making it more likely to attract players and generate revenue.
Fortnite x Avengers
Fortnite’s first brand collaboration in 2018 for Season 4.
Enhanced realism and immersion
Licensing real-world brands can add to the realism and immersion of a game, making it more engaging and memorable for players.
The Sims 4: MAC Cosmetics
2020 MAC became the first make-up brand in The Sims 4. You can still purchase the real life MAC x The Sims 4 products.
Additional revenue streams
Licensing brands can provide additional revenue streams for a game developer, such as licensing fees, royalties, and product placement.
PUBG Mobile x McLaren
In the spirit of the collaboration, PUBG Mobile will presented the McLaren 570S on the battlefield for players to enjoy.
Authenticity
Using real-world brands in a game can make it more authentic, and will help players connect to the game and the brands in question.
Jeremy Lin x PUBG
a well-known former NBA basketball superstar of Taiwanese descent, collaborated with PlayerUnknown’s Battlegrounds to launch a series of court styles, street styles and special guns.
Cross-promotion
Licensing a brand can also open up opportunities for cross-promotion, where the brand and the game can promote each other to their respective audiences.
Louis Vuitton X LoL
This icon brand collaboration had both in-game skins and IRL merchandise.
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