Roblox isn't just a game; it's a global phenomenon that continues to redefine the way we play, create, and connect.

This year’s Roblox Developer Conference (RDC) was incredibly insightful and for brands looking to leverage the platform's massive growth there is much to keep an eye on. With 79.5 million daily active users and a focus on enhancing community and commerce features, Roblox is a vital channel for brand engagement.

Ever wonder what the perfect intersection of gaming, live entertainment, and virtual reality could look like? Combine those, then add a splash of Japanese anime culture, and you’ve probably found yourself at the doorstep of the incredible new frontier of VTubing.

This on-demand video webinar provides game developers with everything they need to know before diving into IP licensing.

Roblox makes it possible for developers to create content and experiences while providing incentives and minimizing upfront costs. During December 2022, over 3.8 million asset creators and experience developers earned Robux.

Though the term "metaverse" has faded from the headlines, the essence of what it represents continues to thrive within game platforms.

Our team at Player 2 has compiled 101 standout examples of partnerships and licensing ventures between game-related brands and a diverse range of industries. This guide is an extensive look at how these collaborations have reshaped and enriched the gaming landscape in 2023.

P2's experts weigh in on their 2024 gaming industry predictions, from Roblox wins to an AI Revolution!

IP licensing offers more than a solution: bringing outstanding IPs into your games is a solid strategy to invigorate the existing player base, and to invite new players to join in while giving seasoned players something new and exciting to look forward to.