Case Study: Winky Lux x Pokimane
Winky Lux
Winky Lux is a joyful makeup and skincare brand founded by Natalie Mackey in 2015. Luxurious, yet accessible, they offer a range of innovative, high-quality beauty formulations with clean and kind ingredients—all designed to deliver real results.
OBJECTIVE
Establish collaboration between Winky Lux and Pokimane to create a unique, high-quality cosmetics line that resonates with their target audience.
SOLUTION
Negotiate and facilitate the collaboration between Winky Lux and Pokimane, ensuring alignment with both brands' values and objectives.
RESULT
Successfully launched the first makeup collaboration between Winky Lux and Pokimane, featuring a Poki palette and a Poki blossom balm.
The collaboration gained significant visibility, being featured on the pilot episode of Amazon Appstore’s Streaming IRL show.
Products sold out, indicating strong demand and positive reception from customers.
“Winky Lux has always sought to collaborate with influencers who break barriers. Poki is a woman who has made her mark in the heavily male dominated gaming industry. We love her fun spirit, which aligns with our brand, and her commitment to doing what she loves. ”
