Case Study: OH BABY GAMES!

Oh Baby! Games

Oh Baby! Games create fun games with real-world utility and empower players to contribute to and own their experiences.

OBJECTIVE

Develop a tailored strategy to include attention and revenue-generating tactics through licensing.

SOLUTION

Execution of best-in-class gaming partnerships and licensing arrangements with various IP from the Entertainment world.

RESULTS

• Oh Baby Kart, developed in collaboration with Paramount Global and Nickelodeon, featured beloved characters from the SpongeBob series as playable racers. 

• SpongeBob, Patrick, Squidward, and Mr. Krabs were among the over 20 characters competing across 26 courses, including a Bikini Bottom-themed map.

• This collaboration attracted attention from a new fanbase and revenue growth with its innovative approach to kart racing.

READ MORE

• Venture Beat

• toybook

• PR Newswire

• Animated World Network

• Animation Xpress