The latest news, insights & case studies
roblox 101 for brands
Roblox isn't just a game; it's a global phenomenon that continues to redefine the way we play, create, and connect.
RDC 2024: KEY TAKEAWAYS FOR BRANDS
This year’s Roblox Developer Conference (RDC) was incredibly insightful and for brands looking to leverage the platform's massive growth there is much to keep an eye on. With 79.5 million daily active users and a focus on enhancing community and commerce features, Roblox is a vital channel for brand engagement.
PLAYER 2’S GUIDE TO ROBLOX MONETIZATION TOOLS
Roblox makes it possible for developers to create content and experiences while providing incentives and minimizing upfront costs. During December 2022, over 3.8 million asset creators and experience developers earned Robux.
What happened to the metaverse?
Though the term "metaverse" has faded from the headlines, the essence of what it represents continues to thrive within game platforms.
PLAYER 2’S 2024 GAMES INDUSTRY PREDICTIONS
P2's experts weigh in on their 2024 gaming industry predictions, from Roblox wins to an AI Revolution!
Moonbug Entertainment Announces ‘Blippi’s Playground’ Roblox Experience
In honor of Blippi’s favorite holiday, Halloween, Blippi’s Playground is launching a special spooky-season themed playground featuring special guests and allowing players to go trick-or-treating around Blippi’s neighborhood, dress up in costume, explore the haunted house, and go hunting for Jack-o’-lanterns in the spooky maze.