How and why developers can level up their game's success through strategic licensing.

A four-week activation within the Fall Guys Season 4 Fame Pass. Hello Kitty was the first Fame Pass star, with the Hello Kitty Costume unlocking immediately upon pass purchase. A second Hello Kitty-inspired “Cutest Friend Costume” was available for all “Fall Guys” players to unlock.

Player 2’s objective was to improve upon Make-A-Wish’s previous fundraising efforts within the gaming industry through two gaming-creator-focused campaigns in Q4 2022 and Q2 2023.

St. Jude Children’s Research Hospital is regarded as one of the most successful nonprofits in gaming. Here are four things you can learn from their success.

Learn how cause marketing can help you increase your game’s sales and revenue.

Crowd Control, the app that bridges the gap between the creator economy and the global games market, has announced the release of Crowd Control 2.0. The new version will expand beyond Twitch and include anywhere that creators create live content. Crowd Control empowers game developers by improving the replayability and longevity of their games while enabling creators to make highly interactive content.

An effective licensing strategy can help position your brand by aligning it with reputable partners and high-quality products. This can increase brand awareness and credibility, as well as attract new audiences who are interested in the products or services associated with your brand.

The Game Developers Conference 2023 came and went in a flash— and with reportedly over 28,000 attendees, keeping track of everything going on was a larger-than-life task. If you’re wondering what you missed, look no further: we’ve curated our top 10 stories encompassing the goings-on at GDC 2023.