An effective licensing strategy can help position your brand by aligning it with reputable partners and high-quality products. This can increase brand awareness and credibility, as well as attract new audiences who are interested in the products or services associated with your brand.

Licensing your brand for video games can be a great way to expand your reach and increase awareness of your brand among potential customers. Here are some potential benefits of licensing your brand for video games.

If you're looking to license your favorite brands into your game, it's important to work with a reliable and experienced licensing partner. That's where Player 2 comes in. With a deep understanding of the licensing process and a track record of successful collaborations, Player 2 can help you navigate the complex world of brand licensing and create an unforgettable gaming experience for your audience. Reach out (hello@player2.gg) to our team of experts today to learn more about how they can support your licensing needs.

Trouble getting started with licensing your IP? Here are six game types to get you started thinking about how to license your IP. There’s a video game partner for every brand. Let Player 2, help you find yours!

Pro-tips from Michelle Perez-Barruos, Player 2’s SVP of Partnerships, on why your game should consider collaborating with brands to bring exciting new content to your game through licensing.

We're delighted to share that Michelle Perez Barruos will join Player 2 as our Senior Vice President, Partnerships this week. Michelle brings over 15 years of industry experience, and will lead our global business development and partnerships team while expanding Player 2’s footprint in Europe.

Attention, crewmates! Player 2 is happy to share that the collaboration between our client KRAFTON Inc. (PUBG Corporation) and Innersloth will bring popular game Among Us into the mobile world of PUBG: New State. Helping to lead this deal gave our team the opportunity to work with two amazing and creative game developers, and has brought their colorful worlds of fun together for a limited time.