We're delighted to share that Michelle Perez Barruos will join Player 2 as our Senior Vice President, Partnerships this week. Michelle brings over 15 years of industry experience, and will lead our global business development and partnerships team while expanding Player 2’s footprint in Europe.

Creators, brands and esports organizations across the gaming space will activate this October to raise money for the Breast Cancer Research Foundation (BCRF) and help fund lifesaving breast cancer research as part of a new "Paint Gaming Pink!" challenge. Whether it’s through charity streams, limited-edition merchandise or digital cosmetics, gamers will find it impossible to miss opportunities to support BCRF throughout the month.

The (RED) Creator Cup 2022 celebrated the creative and fun-loving Minecraft community while driving awareness and funds to the (RED) Global Fund.

Does the future of youth sports include esports? The Pew Research Center in 2018 noted that “90% of teens play video games, 97% of boys and 83% of girls” and a recent 2022 Bloomberg study suggests that 98% of teens would like to be a social media influencer.

Alyssa and Jordanne took to VidCon to chat with agents, brands, and creators (the ABCs) about the creator economy. Here’s what they learned:

Mid way into 2022 and the gaming industry shows no signs of slowing innovation.

Attention, crewmates! Player 2 is happy to share that the collaboration between our client KRAFTON Inc. (PUBG Corporation) and Innersloth will bring popular game Among Us into the mobile world of PUBG: New State. Helping to lead this deal gave our team the opportunity to work with two amazing and creative game developers, and has brought their colorful worlds of fun together for a limited time.